If you've found your way to this page, it's safe to assume you are curious about us, so I'm going to put it all out here!

I am Stacie, a mid thirties girl (yes, I refer to myself as a girl! "Lady" and "Woman" seem too formal... and old)  I am also a busy mom of 3 crazy, but so lovable kiddos! 

I spent my early adult life working, A LOT. As in, 10-12 hours per day and a minimum 6 days per week. When my first child was born, I just couldn't wrap my head around going back to the traditional workplace full time. For the first few years I took a few jobs working from home and on my own schedule. The time came when I realized, although I absolutely loved being home, I needed more. 

An opportunity presented itself to start my own business, selling clothing online. "Umm, what?" was my husband’s first reaction to yet another crazy idea of mine. As a high school science teacher, this was ever so slightly out of my wheelhouse, but I was excited and blindly optimistic about this new venture, and begrudgingly he jumped on board. 

I dipped a toe in first to test the retail waters and pretty soon I was all in and swimming laps back and forth! I'd love to say the rest is history, and it kind of is, or at least I hope it to be! 

I opened The Sweet Simplicity Boutique in 2018. After dabbling in other online retail businesses I was in a "seize the moment" and "it's now or never" mindset and decided it was time to open my own boutique. I started selling solely through social media and in person and operating out of my house, we have since expanded to a full website, increased our collections, and most recently opened our first store in Massapequa. Who knows what will be next for Sweet Simplicity. The sky is the limit! 

Thank you for supporting us so far and we are excited to share this journey with you! 




Hi! my name is Lori and i am Co- Owner of Sweet Simplicity Boutique! I am 35 and have lived in Massapequa my entire life. 
I have been married to my husband Joe for 8 years but we have known each other for 18! He truly is my best friend, my number one fan and biggest supporter in anything i do.  
We have 3 children, Joseph, Amelia, and Giovanni. Each one of them has their own unique personality that keeps me on my toes! 
For the last 3 years i have been a stay at home mom. Before that, i was the controller for a manufacturing company for 10 years. It truly was a dream job and i loved every second of it. But, when Joe and i started to have a family my time needed to shift more toward them and less towards a very demanding job. We finally made the big decision for me to stay home, have a third child and raise our children. I am so grateful i was able to have that time home with them. 
I had always had this idea in the back of my head that i would eventually return to the corporate world when my kids were all in school. But the more i stayed home the more i realized that i really didn’t want to go work for someone else, do all those long hours and not be able to be there for my family. I quickly realized i wanted to do something i loved, but that would also give me the flexibility to still be there for all those little moments with my family. 
For about a year, Stacie and i have been talking about becoming partners and growing Sweet Simplicity. For those of you who don’t know, i LOVE crafting. So we thought... why not make a one stop shop for women! A night out making something beautiful, but also getting to shop... what!!! Sounded like the perfect combo to us!  When the most absolute perfect location became available we could not pass it up! 
 So here we are now... following both of our dreams and we couldn’t be more excited!